B2B PARTNERSHIPS
Advertising is dead.
Scroll to find out who's responsible.
Let’s take a look at the suspects, weapons of choice, and locations of the crime.
?
Let’s take a look at the suspects, weapons of choice, and locations of the crime.
Who killed advertising?
Was it display ads with their slow load times on internet browsers?
26%* of internet users use ad blockers to block display ads.
Who killed advertising?
Was it millennials with their short attention spans in the digital world?
The human attention span has dropped to a meager 8 seconds*.
Who killed advertising?
Was it consumers with their lack of trust in advertising?
69%* of consumers no longer trust advertising.
Who killed advertising?
Was it big tech with their privacy updates and cookie-removal in the near future?
Google is phasing out third-party cookies and 48% of marketers doubt they can provide key performance metrics without cookies.
Who killed advertising?
Was it limited ad options with their skyrocketing prices within walled gardens?
The cost of acquiring new customers has increased 60%*.
So, who do you think did it?
Select your answer.
1
Was it display ads with their slow load times on internet browsers?
Display ads
2
Was it millennials with their short attention spans in the digital world?
Millennials
3
Was it consumers with their lack of trust in advertising?
Consumers
4
Was it big tech with their privacy updates and cookie-removal in the near future?
Big tech
5
Was it limited ad options with their skyrocketing prices within walled gardens?
Limited ad options
Nice job, you detective you.
It was the consumer. In today's digital world, consumers are in full control. They determine how and when to engage with brands, and they stopped engaging with ads.
Don’t worry.
With every crisis comes opportunity.
The way forward? Partnerships.
Partners can be bloggers, influencers, ambassadors, publications, coupon/loyalty sites, commerce content sites, other brands, and more...
Partners are the voices consumers trust when deciding what to purchase. Partnerships make businesses relevant, authentic, and present in the lives of consumers. That's why businesses who leverage the partnerships channel are seeing transformative growth, even growing their overall company revenue by 28 percent*.
Let's take a look at some of the best partnerships today.
Partnerships in action
Click on the logos below to learn more about the partnership stories.
COMMERCE CONTENT PARTNERSHIP
AFFILIATE PARTNERSHIP
INFLUENCER PARTNERSHIP
CORPORATE SOCIAL RESPONSIBILITY PARTNERSHIP
It's too late for advertising — but don't bury your customer acquisition goals with it. Reach consumers in an authentic way with Impact's Partnership Management Platform.
Speak to a member of our team today to learn more.
Start
Suspects
Suspect 1
Suspect 2
Suspect 3
Suspect 4
Suspect 5
Who Did It?
The Culprit
Partnerships
STORIES
RESOURCES
Start
Suspects
Suspect 1
Suspect 2
Suspect 3
Suspect 4
Suspect 5
Who Did It?
The Culprit
Partnerships
STORIES
RESOURCES
B2B PARTNERSHIPS
B2B partnerships let brands refer their own customers to other brands with overlapping or complementary audiences. For instance, Ticketmaster partnered with Spotify — as Spotify users search for music, they can now easily see upcoming shows and purchase concert tickets within the Spotify app. This is a convenient experience for customers and a partnership that ultimately benefits both brands. Ticketmaster generates sales and Spotify is rewarded with a payout each time they refer a new customer to Ticketmaster.
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